What do coaches like Marie Forleo, Tony Robbins, and Danielle LaPorte all have in common?
Having a great product is key—but what really takes you to the next level is knowing how to properly market your product and sell the person behind it—you! When people invest in a Marie Forleo program or a Tony Robbins seminar they're not just investing in the product, they're investing in the person. That is what good PR does. It makes you fall in love with the person behind the product.
PR gives you a platform to tell your unique story and attract others who connect to what you're all about. It also follows the basic rule of: the more that people see your name in communities they trust, and the more people connect with your story, the more they'll associate feelings of trust, loyalty, and authority to what you do. This is where the real magic happens.
About the course
You're a coach—you help people get closer to their dreams, goals, and visions for the future. But you're not a publicist. So how do you go from helping people reach their goals to creating clever, engaging pitch emails, compiling media lists, and marketing yourself and your services to the masses?
This course will take you step by step through the process of building and growing your career through the active use of public relations. That includes discovering your unique story, uncovering your angle, finding niche outlets that speak directly to your ideal clients, crafting the perfect pitch email, and securing press.
You don't need to be a publicist to secure coverage, or a social media marketer to up your social media game. You just have to be armed with the right tools, dedication, and passion. This course will give you the tools you need to professionally and effectively gain press for your coaching business.
*Course materials will become available Oct 30th.
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and Infectious Magazine, as well as a PR coach. With 8 years experience in the music industry, and 4+ years as a PR maven, she has spoken at SXSW, Canadian Music Week, Indie Week, and contributes regularly to several high-profile industry blogs such as Sonicbids, Soundfly, and Haulix. Her work has also been featured on HypeBot and Music Think Tank and her clients have been featured on high profile sites such as Alternative Press, Substream, New Noise Magazine, idobi, and played festivals such as Warped Tour and So What?! You can find her on Twitter @Angela_Mastro. She loves baked goods, a good book, and hanging with her dog Sawyer.