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Public Relations for DIY Musicians: An 8 Part Master Class

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What Will I Get Out Of This Master Class Series?

In this Master Class series we'll go over everything the emerging artist needs to know in order to get PR ready. That includes:

*Becoming an expert at networking (or relationship building as I call it!)

*Getting crystal clear on your branding and getting in front of your tribe

*Becoming a social media expert and gaining more fans through your social media efforts

*Crafting a compelling bio that will pull fans and the press in

*Writing the perfect pitch to get in front of highly sought after writers and editors

*Gaining the attention of industry experts including labels, managers, and festival promoters.

*Creating the perfect EPK

In your possession you'll have all the tools needed to build the career you've been dreaming of.

Testimonials from Muddy Paw PR clients

“This is the most press we’ve gotten to date!” –Shiffley

“Muddy Paw PR is amazing for the up and coming artist. Angela is great at what she does and we are very much looking forward to working with Angela and Muddy Paw PR in the future.” –The Go Ahead

“There is so much to say about what Angela did for our band. As a newer band, we needed a lot of help just getting our branding straight, and Angela’s in-depth interview process really got us off on the right start by helping us develop our own business plan and also set goals to get us where we needed to go. She wrote us a fantastic bio, and was able to put into words what we had been trying to explain about ourselves but couldn’t.

We would hire Angela again in a heartbeat, she was worth every penny.” –Constant Coogan

"With Angela’s guidance we were able to grow as a band and learn lessons about how to interact with press and individuals in a way that we’ve been able to carry with us well after our campaign. Working with Angela was one of the best investments we’ve made as a band and we can’t wait to return for our next release." –HereComeHere

“Angela and Muddy Paw PR were/are fantastic to work with! We have not regretted a single day since hiring them!" -Jeremy, Shadow Of Whales

“When I was planning to release my first EP under a new artist name, I knew I needed to create an entirely new online presence for my music, and that I couldn’t do it alone. It was a daunting task, but luckily for me, I teamed up with Angela. Not only did she hook me up with interviews, reviews, and track-by-tracks on sites big and small, but she kept me updated with our progress every step of the way. I couldn’t recommend her enough to other indie artists. She’s the full package: professional, prompt, and thorough!” –Mikel, Dream Arcade

“Great Highway was extremely lucky to work with Angela at Muddy Paw. We were impressed by the level of commitment and enthusiasm she showed for our work, and felt that she took care to listen to our individual needs as an artist; there was a sense that she took pains to think of the best strategy for each of her clients. Above all, it was refreshing to work with somebody so communicative, respectful and thorough–all qualities that are hard to come by in the music industry!” –Sarah, Great Highway
"Without a doubt, Angela was invaluable in helping us get our album off the ground. She went above and beyond the call for us, and I would highly recommend her to anyone looking for PR help on their next project.” –Martin Stubbs, Yellabird

"I would highly recommend Angela's PR services to any artist or band, as my experience with her was a great one!"Katie Garibaldi (singer-songwriter)
*Note* First module will launch October 20th


Your Instructor


Angela Mastrogiacomo
Angela Mastrogiacomo

Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and Infectious Magazine, as well as a PR coach. With 8 years experience in the music industry, and 4+ years as a PR maven, she has spoken at SXSW, Canadian Music Week, Indie Week, and contributes regularly to several high-profile industry blogs such as Sonicbids, Soundfly, and Haulix. Her work has also been featured on HypeBot and Music Think Tank and her clients have been featured on high profile sites such as Alternative Press, Substream, New Noise Magazine, idobi, and played festivals such as Warped Tour and So What?! You can find her on Twitter @Angela_Mastro. She loves baked goods, a good book, and hanging with her dog Sawyer.


Frequently Asked Questions


What experience do you have?
I'm glad you asked! I'm the founder of Muddy Paw PR, a full-time gig that allows me to connect emerging artists with nationally celebrated outlets such as Alternative Press, Substream, New Noise, A Music Blog Yea?, Idobi, and many more. Our artists have also gone on to play Warped Tour, So What?!, and score fantastic licensing deals and placements, such as rotation in Starbucks stores across North America, In addition, I'm the founder of Infectious Magazine, a music blog that has been going strong for the last 8 years. Having the perspective of a blogger allows me to perfectly craft my pitches with the press' needs in mind. I also write monthly blogs on the topics of PR, relationship building, and more for: Sonicbids, Soundfly ReverbNation, Haulix, and many others.
When does the course start and finish?
The course starts on October 20th and never ends! It is a completely self-paced online course once it launches - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Will I be able to ask questions and gain feedback?
Yes! The instructor will be available for Q&A.

Get started now!